With more than 15 years of experience, Michele Nichols is a go-to source for market leaders who are looking to rebrand, enter new markets, launch new products and rethink strategy for their next stage of growth.
Known as a thought leader and innovator among her clients, peers, and colleagues, Michele's presentations provide opportunities to learn best practices for utilizing and applying proven marketing techniques. When you choose Michele to speak at your meeting or event, you're guaranteed to walk away with marketing knowledge specific to your industry, as well as the know-how to get started on your marketing strategy.
Choose from one of Michele’s marketing presentations, or speak to us about customizing a presentation to fit your needs. Presentations can be done on-location or remotely as a webinar.
Standard pricing is set at $5,000, plus travel and accommodations. Rates are negotiable for non-profit organizations. Contact us to book Michele for your next meeting.
As President of Launch Team Inc., Michele creates winning PR and marketing strategies for high tech, optics, photonics and services companies looking to grow sales. She is well-versed in various marketing programs, which gives her the wealth of knowledge needed to help companies launch new products, enter new markets, and integrate new acquisitions. Her years of experience have led to expertise in organizational development, process improvement, and internal communication.
Your customer is changing, and your strategy must, too. You may have heard a lot of talk about inbound marketing, but how does it translate to our industry? Engineers, scientists and program managers want to come to their own conclusion, and do their own research before they engage with you. Learn from others in the industry about what works in attracting and engaging with the new customer.
As technical companies struggle to find success with traditional marketing and advertising, they look for new ways to gain the attention of their highly specific buyers. This short course will focus on sales and marketing skills necessary for scientists and engineers charged with technical sales. This type of technical peer to peer sales requires different skills, and Nichols is experienced in building models proven to work for these firms. The course will also address common marketing challenges and mistakes and how to fix them.
How do you turn R&D into a marketing asset? From patent to sales, this workshop focuses on maximizing your investment in patents to create awareness and build credibility in the markets you serve. For many companies, their technology is their differentiator and it should be marketed as such. This presentation demonstrates how an effective positioning strategy can lead to success in all stages of business, including product launches, branding, the patent process, and channel expansions.
As President of Launch Team Inc., Michele creates winning PR and marketing strategies for high tech, optics, photonics, and services companies looking to grow sales. She is well-versed in various marketing programs, which gives her the wealth of knowledge needed to help companies launch new products, enter new markets, and integrate new acquisitions. Her years of experience have led to expertise in organizational development, process improvement, and internal communication.
"This was the most valuable part of the conference for me."
"I've attended Michele's presentations in the past and I highly recommend them. It is a terrific opportunity to learn."