Featured Presentations

• Digital Transformation: Strategies to Maximize ROI

  Michele leads a team that helps organizations compete, grow and change. Launch Team provides change management, digital transformation, and communications for companies looking to meet changing market and customer demands, innovate and create competitive advantage.

  This presentation covers common barriers to change, and an actionable plan to improve ROI throughout selection, implementation, integration, roll-out and adoption of digital platforms. We'll share lessons learned from organizations in your industry. 

• Inbound Marketing: How to Bring Customers to You

  Your customer is changing, and your strategy must, too. You may have heard a lot of talk about inbound marketing, but how does it translate to our industry? Engineers, scientists and program managers want to come to their own conclusion, and do their own research before they engage with you. Learn from others in the industry about what works in attracting and engaging with the new customer. 

• Marketing and Sales for Scientists and Engineers

  As technical companies struggle to find success with traditional marketing and advertising, they look for new ways to gain the attention of their highly specific buyers. This short course will focus on sales and marketing skills necessary for scientists and engineers charged with technical sales. This type of technical peer to peer sales requires different skills, and Nichols is experienced in building models proven to work for these firms. The course will also address common marketing challenges and mistakes and how to fix them.

• Using Innovation as a Differentiator

  How do you turn R&D into a marketing asset? From patent to sales, this workshop focuses on maximizing your investment in patents to create awareness and build credibility in the markets you serve. For many companies, their technology is their differentiator and it should be marketed as such. This presentation demonstrates how an effective positioning strategy can lead to success in all stages of business, including product launches, branding, the patent process, and channel expansions.

• Leading Organizational Change

  Entering a new market? Changing customer base or expectations? The core competencies and processes that got you here may not get you there. Change is hard: we'll share lessons learned from market leaders on how to motivate and manage internal change. 

• Renewable Energy: Market Outlook; and how to create change from within

  In stable, long-tenured industries faced with new market opportunity, our lessons-learned can provide actionable strategies to help create momentum and change.