Engaging Speaker with Market Expertise for Technical Audiences



Hire a business leader who understands your audience

With more than 20 years of experience, Michele Nichols is a go-to source for market leaders who are looking to rebrand, enter new markets, launch new products, drive organizational change and rethink strategy for their next stage of growth. 

Known as a thought leader and innovator among her clients, peers, and colleagues, Michele's presentations provide opportunities to learn best practices for utilizing and applying proven strategies for growth and change. When you choose Michele to speak at your meeting or event, you're guaranteed to walk away with actionable knowledge specific to your industry, as well as the know-how to get started on your business strategy.

Choose from one of Michele’s  presentations, or speak to us about customizing a presentation to fit your needs. Presentations can be done on-location or remotely as a webinar. 

Standard pricing is set at $5,000, plus travel and accommodations. Rates are negotiable for non-profit organizations. Contact us to book Michele for your next meeting.

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Featured Presentations

  • Digital Transformation: Strategies to maximize ROI

    As owner and president of Launch Team, Inc., Michele leads a team that helps organizations compete, grow and change. Launch Team provides change management, digital transformation, and communications for companies looking to meet changing market and customer demands, innovate and create competitive advantage.

    This presentation covers common barriers to change, and an actionable plan to improve ROI throughout selection, implementation, integration, roll-out and adoption of digital platforms. We'll share lessons learned from organizations in your industry. 

  • Inbound Marketing: How to Bring Customers to You

    Your customer is changing, and your strategy must, too. You may have heard a lot of talk about inbound marketing, but how does it translate to our industry? Engineers, scientists and program managers want to come to their own conclusion, and do their own research before they engage with you. Learn from others in the industry about what works in attracting and engaging with the new customer. 

  • Marketing and Sales for Scientists and Engineers

    As technical companies struggle to find success with traditional marketing and advertising, they look for new ways to gain the attention of their highly specific buyers. This short course will focus on sales and marketing skills necessary for scientists and engineers charged with technical sales. This type of technical peer to peer sales requires different skills, and Nichols is experienced in building models proven to work for these firms. The course will also address common marketing challenges and mistakes and how to fix them.

  • Using Innovation as a Differentiator

    How do you turn R&D into a marketing asset? From patent to sales, this workshop focuses on maximizing your investment in patents to create awareness and build credibility in the markets you serve. For many companies, their technology is their differentiator and it should be marketed as such. This presentation demonstrates how an effective positioning strategy can lead to success in all stages of business, including product launches, branding, the patent process, and channel expansions.

  • Leading Organizational Change

    Entering a new market? Changing customer base or expectations? The core competencies and processes that got you here may not get you there. Change is hard: we'll share lessons learned from market leaders on how to motivate and manage internal change. 

  • Renewable Energy: Market Outlook; and how to create change from within

    In stable, long-tenured industries faced with new market opportunity, our lessons-learned can provide actionable strategies to help create momentum and change.

About Michele

As President of Launch Team Inc., Michele creates winning strategies for energy, high tech, optics, photonics, and services companies looking to grow sales. She is well-versed in strategies to help companies launch new products, enter new markets, drive organizational change and integrate new acquisitions. Her years of experience have led to expertise in organizational development, process improvement, and internal communication.

Previous Engagements
  • Photonics West 
  • SPIE
  • Materials Research Society (MRS)
  • Entrepreneurs' Organization
  • New York Photonics
  • The Optical Society
  • Upstate Medical
  • NextCorps
  • AZO Network



"This was the most valuable part of the conference for me."
Materials Research Society
"I've attended Michele's presentations in the past and I highly recommend them. It is a terrific opportunity to learn."
Neal Elli
Empire Precision Plastics