Lifecycle of a Tech Company

Sales & Marketing Guide

Smart Business Growth for technical Companies

From startup to expansion and eventually exit, each stage of a technical company's growth has its own set of challenges. Based on our work with high tech and advanced manufacturing clients, we've created a guide with key sales and marketing strategies for sustainable growth.

Download the guide to learn best practices for:

  • Naming and branding a new company 
  • Building your brand and marketing presence before product launch
  • Shifting from product sales to custom solutions

Get the Lifecycle Guide


Follow a hypothetical tech company through its lifecycle to learn sales and marketing best practices for each stage of growth.