CEO guide to building company value with sales & marketing

Lean how to better utilize the tools at your disposal for great success

In advanced B2B industries, such as optics and photonics, engineering finds itself at the forefront of a company's business strategy. It is imperative that leaders at companies in advanced industries understand the impact of strong sales and marketing.

The guide discusses:

• Statistics surrounding changing customer expectations
• The funnel's replacement: the flywheel
• Building and organizing your sales and marketing organizations
• Developing a sales and marketing plan