CEO guide to building company value with sales & marketing
Lean how to better utilize the tools at your disposal for great success
In advanced B2B industries, such as optics and photonics, engineering finds itself at the forefront of a company's business strategy. It is imperative that leaders at companies in advanced industries understand the impact of strong sales and marketing.
The guide discusses:
- Statistics surrounding changing customer expectations
- The funnel's replacement: the flywheel
- Building and organizing your sales and marketing organizations
- Developing a sales and marketing plan