There is no doubt that product launches in 2020 are going to be different. Whether your launch is delayed or you are inventing new promotional tactics to hit the same launch date - you're not alone!
In this event, we worked with product launch professionals to help them get back on track in a world that's anything but. Use the recording to help you and your team in the same way!
To kick off the digital product launch discussion, Michele Nichols reviewed the key aspects of a product launch plan and dove into three major pivots businesses need to make in their virtual product launch strategy.
Virtual Product Launch Roundtable
Next, we opened the floor for a roundtable to discuss simple actions product managers can do to reset KPI's, develop new ideas, use new technology, and shift marketing budgets.
Dive Deeper
Review Your Plan with Launch Team
Here's your opportunity to book a 30-minute roadmapping session with Launch Team to discuss upcoming launches and how to tackle your unique changes. Before the meeting, download a printable marketing roadmap — we'll fill it in together.
